I’ve been thinking a lot about masculine and feminine energy, since I wrote my last newsletter on how women can balance these energies. In my latest newsletter (email mikelann@womenearning for an article copy) I said that obviously society is out of balance and favors the masculine too much. “However, in your personal life, many of … Continue reading Balancing Masculine and Feminine Energy →

Well, I seem to have fallen off the blog-o-sphere. Since my grandmother died, I’ve felt scattered with my work. Time to pick up the pieces! Actually, things are going quite well. Last month I announced the creation of my “Earn Your Worth—Business Support Groups for Self-Employed Women”. The first group filled within three weeks, maxed … Continue reading The Key to Successs is Failure →

Recently, I attended a branding seminar with Chuck Pettis of Brand Solutions, Inc. It was a day devoted to “archetypal branding”- understanding archetypes and how to use them effectively in your branding. Here is the classic definition of a universal archetype, right from Chuck Pettis’ website: An inherited pattern of thought or symbolic imagery derived … Continue reading Archetypes and Branding →

Perhaps no one noticed, but I’m a day late posting this blog. My grandmother, LuCylle Davis, passed away last week, and I’ve spent the last days at family gatherings, wakes, her funeral etc. What perspective this lends me! In the midst of such loss, updating blogs and returning emails seems so trivial. Usually, business is … Continue reading Death Lends Perspective →

I’m in a great teleclass with Lynn Grodzki, who wrote Building Your Ideal Private Practice. (See www.privatepracticesuccess.com.) She is a therapist turned coach, who specializes in working with therapists and other “healing professionals” on their businesses. As I often work with a similar group, I was excited about learning from her. One of the things … Continue reading Earning Tip: Push vs. Pull Marketing →

Last week I wrote about the power of newsletters. I’ve received emails from people who wonder how to get people on their mailing lists. Now-a-days, all electronic mailing lists need to be “opt-in”- that is, you can’t put people on your list who don’t want to be on your list. So what do you do? … Continue reading Building Your Mailing List: Make Yourself Ask! →

One of the most powerful assets of The Women’s Earning Institute is my database. This is the pool of names that receives my monthly newsletter. I love writing, so for me, writing a newsletter is an enjoyable way to market. I make sure each newsletter is meaty and content heavy. Any “marketing” is generally saved … Continue reading The Power of Databases, Mailing Lists and Newsletters →

Last week I wrote about declaring your niche. “Better to be known for one thing strongly than many things weakly”. I’ve declared my “niche” of working with self-employed women in various client-based businesses. But this past week has been challenging. It feels like when you declare your niche, the universe steps in and tests you, … Continue reading Holding on to a “niche” is even scarier →

One of the most common issues I see when working with women is they have too wide a niche. Whether they are coaches, running a therapy business or law practice, they like doing a lot of different things for a lot of different people. Besides enjoying many kinds of people, women are also afraid they … Continue reading Earning Tip: Declaring a “niche” is scary →

One of the most frustrating things I’ve learned about marketing a service-based business (though this applies to many businesses) is how often people have to be exposed to you before it occurs to them to hire you. I’ve heard the number “seven” many times in connection to this- people have to be exposed to you … Continue reading Earning Tip: How many times do people need to hear about me?! →