Today I had a fabulous radio interview with Marsh Engles of the Marsh Engles radio show. We discussed why women really undersell themselves. As a “creative consultant”, she made an interesting point. Sometimes women have a hard time charging enough money if what they are doing is creative. Because this work may be “easier” for some of us, and closer to our hearts, we may feel funny charging top dollar for creative work. It’s important to be aware of this tendency. Stay focused on the value that you deliver to your clients. Even if you love the work and it is easy for you, that is no reason to undercharge! If your clients are gaining value from your work, they should pay you for this value and the results they receive from your work. Check out our radio interview here. It was a great conversation and I think you’ll pick up some good tips for charging good money and feeling good about it!